Calbee holds the No. 1 domestic market share in snack foods and continues to be loved by many passionate fans for its variety of strange snacks, and ROOTOTE is a tote bag brand that produces around 1,000 different types of miscellaneous tote bags a year to make your outings more enjoyable.
Two companies that strive to deliver products that make everyday life more enjoyable met and hit it off! They created a collaborative tote bag and pouch to support snack lovers.
Two companies that strive to deliver products that make everyday life more enjoyable met and hit it off! They created a collaborative tote bag and pouch to support snack lovers.
First, let me introduce "Calbee x ROOTOTE SNACK TOTE".
Our goal was to free snack lovers from the constraints of their passion for snack food.
Just looking at this tote bag will get you excited, and you can shop to your heart's content while still showing your passion for snacks.
Although it looks simple at first glance, it is actually inspired by snack food packaging.
The product comes in two varieties: ORANGE, which is inspired by the packaging of Calbee Potato Chips Light Salt Flavor, and SILVER, which is reminiscent of the view you get when you open the bag.
It's a subtle yet striking expression of passion for snacks.
What's more, it has amazing storage capacity, allowing you to carry a large amount of snacks!
The "Roo Pocket", which resembles a kangaroo's belly and is the identity of ROOTOTE, has a structure that pops out and expands from the slit on the front, doubling the storage capacity for snacks.
The expandable pocket can hold up to six bags of potato chips weighing approximately 60g.
If you store it in the main body, you can store up to 12 bags! (6 bags can be stored in the main body and 6 bags can be stored in the loop pocket)
It can hold a whopping 36 Jagariko pieces.
(17 can be stored in the main body and 19 in the roo pocket)
It's perfect for buying everyday snacks, taking your favorite snacks with you on outings, or buying limited edition flavors as souvenirs from your travels. We also recommend attaching the potato pouch modeled after the "Poroshiri" variety, which was developed specifically for potato chips, as a charm to enjoy your outings with your love for potato chips.
Using the Roo Pocket is also very easy!
Simply unbutton the opening of the bag and place your belongings in the mesh pocket.
Designed in ROOTOTE's brand colors! Original design snack tote bags are also on sale at the same time!
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and, "Calbee x ROOTOTE Potato Pouch"
This expressive pouch is modeled after "Poroshiri," a potato variety developed by Calbee Potato Inc. for use in potato chips.
"Poroshiri" is a potato variety that has the right sugar content for making potato chips and is strong enough to withstand storage, and is named after Mount Poroshiri, the main peak of the Hidaka Mountains in Tokachi.
It also means "big mountain" in the Ainu language, and is a sweet potato that is imbued with the hope that the plant will grow big.
The inside of the potato pouch is designed to resemble the color of cut up poroshiri! We paid special attention to every detail.
Comes with a Shukaku by Calbee x ROOTOTE collaboration tag.
Shukaku by Calbee is a brand that develops exciting miscellaneous goods that capture the appeal of nature and materials, such as convenient items for harvesting and items that allow you to feel the joy of harvesting.
Choose your favorite from five different expressions and attach it to your tote bag for double the fun.
Why not enjoy your outing to the fullest with your love for potato chips?
