Summer outings – facing these dilemmas? Unveiling your perfect summer bag through data. "#SummerIsForTotes" Fair is on!

💡 A Major Survey on Real Summer Woes!

Going out in the hot season. In addition to your usual belongings, you add a parasol, drinks, a portable fan, a towel...
You might find that your bag gets heavier and heavier, leaving you feeling tired.

ROOTOTE conducted a "Survey on Summer Outings and Heat Countermeasures" targeting 500 women aged 20-60 nationwide, revealing some earnest insights unique to summer.

📊 [Top 4 Concerns During Summer Outings]

• 1st Place: Discomfort from sweating (63.4%)

• 2nd Place: Feeling down about going out due to the heat (54.8%)

• 3rd Place: Worry about heatstroke (51.2%)

• 4th Place: Increased luggage due to drinks, parasols, etc. (40.2%)

   

In fact, many people carry "parasols (63.6%)" and "drinks (49%)" as heat countermeasures when going out, indicating that summer is overwhelmingly a season where "luggage increases."

Along with this, common bag-related concerns were "Bag is heavy and tiring (29.2%)" and "Bag sticking to the body feels hot (28.6%)".

🌟 Top 3 Features Desired in a Summer Bag

To address these concerns, here are the features people desire in a bag:

• Lightweight and less tiring (45.8%)

• Easy to put in and take out items (37.8%)

• Washable for cleanliness (32.6%)

🛍️ The solution to summer problems is, after all, a "tote bag"!

In this survey, the most frequently used bag for addressing all these summer concerns was the "tote bag (45.8%)".

Easy to toss items in and take them out, even when luggage increases. Easy to wear over the shoulder, preventing uncomfortable sweat build-up on the arm. From daily outings to active leisure, there's no more reliable companion for summer.

That's why ROOTOTE is holding the "#SummerIsForTotes" fair to make your summer outings more comfortable and enjoyable!

We have prepared 8 solution categories that subtly cater to your summer concerns.

🧭 Choose from "8 Summer Totes" based on your concerns and purpose

🍃 1. Lightweight Totes

[Most Desired Feature #1] Lightweight and less tiring!

In summer, when the contents of your bag get heavy with parasols and bottles, the lightness of the bag itself is a lifesaever. This exceptional lightweight series responds to concerns like "my bag is heavy and makes me tired."

👉 View "Lightweight Totes"

👐 2. Hands-Free Totes

Essential if you're carrying a parasol or portable fan!

In a season where summer essentials inevitably tie up one hand, a 2-way bag that converts to a shoulder bag or backpack offers unparalleled comfort, freeing up both hands for summer outings.

👉 View "Hands-Free Totes"

🧼 3. Washable Totes

[Most Desired Feature #3] Reset dirt and sweat at home.

The number one summer complaint is "discomfort from sweat." Because it's a bag that touches your skin, the peace of mind that comes with being able to easily machine or hand wash it is invaluable. Always clean and hygienic.

👉 View "Washable Totes"

💧 4. Hydration Support Totes

[Most Desired Feature #2] Quench your thirst the moment it strikes.

Nearly half of all people carry their own reusable or plastic bottles. Pay attention to the excellent design with storage holders that prevent them from rolling around in your bag and make them exceptionally easy to access.

👉 View "Hydration Support Totes"

🧊 5. Heatstroke Prevention Totes

A new approach to "heatstroke," which more than half of people worry about.

Make hot days out even a little more comfortable. These innovative, functional ROOTOTE bags allow you to cool down your body while on the go by carrying ice packs or cold plastic bottles.

👉 View "Heatstroke Prevention Totes"

🍱 6. Simple Cooler Totes

Lunchboxes and daily shopping stay cool and safe.

In warmer weather, there's concern about "food and lunchboxes spoiling." From daily lunch breaks to weekend bulk shopping, "Thermo Keeper" bags with insulation keep your food delicious and fresh.

👉 View "Simple Cooler Totes"

💨 7. Breathable Totes

In summer, when things stick, enjoy a smooth and comfortable feel.

Eliminate the stress of the bag touching your body and "feeling hot"! Sheer mesh that allows air to pass through and light materials that don't stick create a cool and refreshing look.

👉 View "Breathable Totes"

🍦 8. Cool & Fun Totes

Add a touch of fun to blow away the gloomy heat!

Enjoy summer to the fullest, starting with its look. A collection of colors and eye-catching designs, like ice cream motifs and cool animals, that instantly lift your mood.

👉 View "Cool & Fun Totes"

Make your summer outings lighter.

Instead of a summer endured, let's make it a summer smartly and comfortably spent, with your favorite tote bag by your side.
This summer, why not find the perfect companion that will neatly solve your woes?

We are fully committed to supporting comfortable summer outings for everyone!

👉 Click here for the press release on "Survey on Summer Outings and Heat Countermeasures" (PR TIMES)