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[#SummerTotes] More than half are "concerned about heatstroke." Cooling your body with ice packs?! Introducing the innovative cool tote, "Scentir Cool" ☀️🧊❄️
Starting June 5th, the big summer fair "#SummerIsForTotes" begins.
This is an 8-part series that delivers ideas to help you comfortably and happily get through the harsh summer heat.
The sixth installment's theme is "totes designed with heatstroke prevention in mind," which is absolutely essential for summer health management!
💡 Summer Lifestyle Survey: "51.2% are concerned about heatstroke"
According to a summer lifestyle survey conducted by ROOTOTE involving 500 women, an astonishing "51.2%" of respondents expressed concern about heatstroke.
With each passing year, Japanese summers become harsher. While hydration is crucial, many of you might feel lightheaded and experience a rise in body temperature just by walking outside.
"I wish I could cool down smartly while I'm out and about..." We're introducing two innovative main items that solve this pressing problem with the power of "pockets," ROOTOTE's identity!

🎨 [Type A: 1156] Summer messages embedded in the graphics
Six simple yet sophisticated designs with strong messages. Each graphic secretly contains a humorous message in various languages.
02: BLACK (Homage to the history of tote bags, which were originally made about 60 years ago to carry ice.)

05: ice cream (A charming English message: "Ice cream! I want to shout because it's too hot.")

06: POLAR BEAR (The polar bear's true feelings, "I'm tired of summer because it's too hot, what should I do?", expressed in Finnish.)

🎨 [Type B: 1082] Fun to look at, fun to carry, unique designs
Four types of unique and cool hand-drawn designs that become the centerpiece of your outfit.

01: STAR (A message in Italian: "As long as there is life, there is hope." Gaze at the stars and find hope!)

04: DOG (In French, a cute conversation between a dog happy to "go for a walk is fun!" and a dog who dislikes walks and reveals his true feelings, "I hate walking, I want to relax at home...")

✨ More to come! "Heatstroke prevention totes" will be updated soon
In addition to the "totes for cooling down with ice packs" introduced this time, we are also planning items made from comfortable materials to make your summer more pleasant!
Going forward, we plan to continuously add and introduce items made from "cool-touch materials" that feel refreshingly cool to the touch on this special page as they are released. Please look forward to them!
Beat the harsh summer smartly and coolly with totes on your side 🌿
Heatstroke prevention is the top priority for the coming season. By adding ROOTOTE's "portable cool-down" to your "drinkable hydration," your summer travels will become surprisingly comfortable.
Before the full-blown heat wave arrives, complete your invincible cool style!
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