Starting June 5th, the big summer fair "#SummerIsForTotes" begins.
This is an 8-part series that delivers ideas to help you comfortably and happily get through the harsh summer heat.
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The sixth installment's theme is "totes designed with heatstroke prevention in mind," which is absolutely essential for summer health management!
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ð¡ Summer Lifestyle Survey: "51.2% are concerned about heatstroke"
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According to a summer lifestyle survey conducted by ROOTOTE involving 500 women, an astonishing "51.2%" of respondents expressed concern about heatstroke.
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With each passing year, Japanese summers become harsher. While hydration is crucial, many of you might feel lightheaded and experience a rise in body temperature just by walking outside.
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"I wish I could cool down smartly while I'm out and about..." We're introducing two innovative main items that solve this pressing problem with the power of "pockets," ROOTOTE's identity!
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ðš [Type A: 1156] Summer messages embedded in the graphics
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Six simple yet sophisticated designs with strong messages. Each graphic secretly contains a humorous message in various languages.
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02: BLACK (Homage to the history of tote bags, which were originally made about 60 years ago to carry ice.)
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05: ice cream (A charming English message: "Ice cream! I want to shout because it's too hot.")
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06: POLAR BEAR (The polar bear's true feelings, "I'm tired of summer because it's too hot, what should I do?", expressed in Finnish.)
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See details for SC. Tall. sentir cool-A / 1156
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ðš [Type B: 1082] Fun to look at, fun to carry, unique designs
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Four types of unique and cool hand-drawn designs that become the centerpiece of your outfit.
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01: STAR (A message in Italian: "As long as there is life, there is hope." Gaze at the stars and find hope!)
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04: DOG (In French, a cute conversation between a dog happy to "go for a walk is fun!" and a dog who dislikes walks and reveals his true feelings, "I hate walking, I want to relax at home...")
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See details for SC. Tall. sentir cool-B / 1082
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âš More to come! "Heatstroke prevention totes" will be updated soon
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In addition to the "totes for cooling down with ice packs" introduced this time, we are also planning items made from comfortable materials to make your summer more pleasant!
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Going forward, we plan to continuously add and introduce items made from "cool-touch materials" that feel refreshingly cool to the touch on this special page as they are released. Please look forward to them!
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Beat the harsh summer smartly and coolly with totes on your side ð¿
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Heatstroke prevention is the top priority for the coming season. By adding ROOTOTE's "portable cool-down" to your "drinkable hydration," your summer travels will become surprisingly comfortable.
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Before the full-blown heat wave arrives, complete your invincible cool style!
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