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【#SummerTote】When your belongings increase in summer, "lightness" is key! A large collection of "light and fatigue-reducing totes" desired by 45.8% of people ☀️🍃
The big summer fair "#SummerIsForTotes" starts on June 5th.
This series, which has been delivered in eight installments, is finally coming to an end with this issue!
The eighth and final theme is "lightweight totes" that will dramatically make all your summer outings easier!
💡 For both summer bag concerns and desired features, "lightness" is overwhelmingly the number one!
According to a summer lifestyle survey of 500 women conducted by Rootote, an overwhelming 45.8% of respondents chose "lightweight and non-tiring" as the most desired feature for a summer bag. Furthermore, "bag is heavy and tiring (29.2%)" was also the number one concern for summer bags.
It makes sense, as summer outings tend to involve carrying a lot of items.
The reason is clear when looking at the usage data for "summer outing essentials" among you all.
・Parasol: 63.6%
・Hydration drink: 49.0%
・Hat: 41.8%
・Towel/Handkerchief: 30.2%
・Handy fan: 20.2%
・Cooling products: 15.0%
A significant 40.2% of people feel that "they carry more items in summer due to drinks and parasols."
Since the contents tend to get heavy in the summer, choosing a "thoroughly lightweight" bag itself is the right way to enjoy summer without getting tired!
This time, we will introduce four excellent lightweight totes with different styles that will lightly support your summer outings.
① [Water-repellent x Lightweight] Two excellent polyester bags that help anyone stay organized, rain or shine
On days with a lot of luggage, you want a bag that is light and functional! These daily polyester totes with water-repellent treatment answer that call.
🛍️ Neat with 4 compartments! "Parootie Water-Repellent"
This is a lightweight polyester version of the popular "Parootie" series with movable dividers. With four compartments inside the bag, you can beautifully store the small items that tend to accumulate in summer in an upright position. Despite its cute, rounded shape, it stands firmly on its own, allowing for smooth insertion and removal of items. It also has a water-repellent finish, so sudden downpours are no problem.
🛍️ Bag body weighs only about 300g! "Medium Pockets" can hold bottles and parasols upright.
This large-capacity bag can easily fit A4 documents and a 13-inch PC, yet it weighs a surprising 300g! It features a total of 8 pockets, including vertical pockets that can perfectly hold a folding parasol, a water bottle, and a handy fan upright. You can also enjoy a 2-way arrangement by attaching your favorite shoulder strap to the D-ring.
② [Visually appealing x Lightweight] "Waefer," light and fluffy like a wafer
The "Waefer" series, with its cute latticed weave and polka dot pattern, will instantly uplift your summer mood just by carrying it.
Its fluffy and smooth texture is stress-free and doesn't feel sticky on the skin during sweaty seasons. It's a convenient deli size for everyday use, easily accommodating your wallet and bottle. Being able to hand wash it at home when it gets dirty is also a welcome feature for summer.
③ [Eco x Lightweight] "Recycled Cotton" – so graphical you'll want multiple!
This eco-friendly tote bag is made from recycled textile factory scraps and is not re-dyed, saving water and chemicals.
It features designs from Rootote's early days, updated with a lighter fabric to suit modern times, offering a lightness that makes you forget you're even carrying it. This vertical-type bag perfectly fits A4 size documents, and its long handles make it easy to carry on your shoulder. Since it's not bulky, it also makes an excellent eco-bag or sub-bag that you can fold and tuck into your main bag.
④ [Cool x Lightweight] Revolutionary "sentir cool" that can also help prevent heatstroke
Finally, we introduce a summer essential that combines lightness with a "cooling function."
Equipped with a "Roo-Pocket" made of EVA sheet and mesh, typically used in cooler bags, if you place an ice pack or a cold plastic bottle inside, your underarm area and hands will be refreshingly cooled when you carry it on your shoulder, allowing you to smartly cool down on the go.
Also, pay attention to the humorous messages in various languages related to summer hidden in the graphics!
Make summer memories with light steps, with a thoroughly lightweight tote by your side 🌈
Parasols, water bottles, handy fans... In Japan's summer, where you tend to carry a lot of items, simply switching to a "lightweight" bag can make your outings surprisingly lighter.
The "#SummerIsForTotes" special feature, delivered in eight installments, is finally launching for the season.
At the FLAGSHIP STORE, we await you with a wide selection of tote bags that offer both functionality and style for a comfortable summer.
Please come and find your "destined summer tote"!
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